Inside Avenue’s Charity of Choice Program
At Avenue, doing good is in our DNA. As a certified B Corp and a women-and BIPOC-owned digital marketing agency, we’re not just helping brands—we’re building a better world. That’s where our Charity of Choice program comes in.
Twice a year, we partner with a local Oregon nonprofit and provide up to $25,000 in pro bono marketing services, plus a full team volunteer day. Because showing up with our skills and our sleeves rolled up is how we create real, lasting impact.
What is our charity of choice program?
Through this program, we help Oregon-based nonprofits tackle their biggest digital marketing challenges, whether that’s reaching new audiences, getting more donors, or optimizing their online presence for growth. It's all about helping these changemakers do more of what they do best: serve their communities.
We focus on one nonprofit twice per year, getting hands-on with their strategy, execution, and storytelling. And we do it because we believe marketing should be in service of something greater.
Who are our past partners?
Here are a few of the nonprofits we’ve had the honor of partnering with:
Grow Portland: Grow Portland brings garden-based education to local public schools, connecting kids to nature, nutrition, and community. We helped strategize and plan their organic social content to reach new audiences.
Brown Girl Rise: A youth-led collective uplifting BIPOC girls and nonbinary youth through culturally-grounded health and leadership programming. We partnered with them on social strategy and Google Grant setup to reach key members in the community.
The Immigrant Story: This nonprofit amplifies the voices of immigrants and refugees through powerful, first-person storytelling. We helped enhance their SEO and shape an organic podcast strategy to boost visibility and ensure these vital stories reach the audiences who need to hear them.
Meet our current partner: The Divergent Gift
Our current Charity of Choice partner is The Divergent Gift, a powerful grassroots nonprofit uplifting neurodivergent and disabled people through mutual aid and resource sharing.
The Divergent Gift: Unboxing Autism documentary film centers the voices of Neurodivergent and Disabled individuals. Through first-person stories and community-driven storytelling, the film challenges ableist narratives and highlights the radical power of care, creativity, and collective resilience.
Want to help their mission? Donate directly to the Divergent Gift here
All funds go directly to completing the film and supporting the Neurodivergent and Autistic team of artists, animators, and creators that worked on this incredible project. If you’re local to Portland, you can also follow The Divergent Gift on Instagram to learn about their upcoming sneak peek screening events.
Know a nonprofit that could use marketing support?
We’re currently accepting submissions for future partners. If you’re a mission-driven nonprofit based in Oregon (or know of one), we want to hear from you.
Learn more and apply to our Charity of Choice program here.
Our team is deeply committed to living our values every day—and our Charity of Choice program is one way we put that commitment into action. The organizations we partner with remind us what true community looks like: collaborative, resilient, and rooted in care. We’re proud to support them, and we’ll continue showing up for other like-minded changemakers doing good in Oregon and beyond.
Because when values lead, impact follows.
Want to stay informed about sustainable AI and other conscious marketing insights? Subscribe to Avenue’s Conscious Marketer newsletter.
Listen to our Podcast The Conscious Marketer Podcast
Follow us on Instagram
Follow us on TikTok
