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From Predatory to Conscious: Navigating the Ethical Gray Zones of Marketing
Understanding the spectrum of predatory to ethical marketing is a crucial first step toward becoming a more conscious marketer. This journey demands continuous curiosity, adapting, and refining our approaches to ensure they align with our values and contribute to the greater good.
Building an Unlimited PTO Policy That Actually Works
After returning from Avenue's annual winter holiday week, we started thinking about the skepticism around Unlimited PTO policies. Does Unlimited PTO work? What keeps us from reimagining a PTO policy that works for everyone? In this month’s Conscious Marketer, we dive into what we think is holding PTO back, our own journey in crafting a PTO policy that works, and how a PTO policy can help you fight back against stigmas around taking time off.
Marketing Like a Mastermind: 4 Taylor Swift-Inspired Strategies You Should Adopt
We love Taylor Swift—for her music AND for her marketing strategies. And you don’t have to be a mega pop star to benefit from these strategies yourself. Dive into this month’s installment of Avenue's The Conscious Marketer as we discuss digital marketing, Taylor’s version.
Trending With Impact: The Role of Pop Culture in Shaping Modern Brand Narratives
Pop culture is more than a diversion. It’s a common language amongst the masses, an engine that can send people—and brands—shooting into the stratosphere. It’s time for brands to embrace pop culture as a tool. This month on Avenue's newsletter, The Conscious Marketer, we explore how brands can use pop culture to connect more deeply with their consumers.
The Power of Purpose: How Conscious Marketing Shapes the Work We Do
Conscious marketing drives us. Our B Corp certification guides us. This unique perspective allows us insight into how we can make advertising better for everyone—our clients, our community, and even each other.