The Portland Rose Festival is a cherished tradition in the Pacific Northwest, known for bringing the community together through sparkling parades, vibrant celebrations, and family-friendly events. But like every iconic event, staying fresh and engaging year after year takes more than tradition—it takes strategy. That’s where we came in. With a clear mission to amplify the Festival’s reach, attendance, and impact, we partnered with the Portland Rose Festival Foundation to refresh their digital presence and connect with their audience in new, meaningful ways.

To achieve their goal of increasing website traffic and driving major awareness and visibility of McMinnville and its environs, Visit McMinnville partnered with Avenue to amplify their digital marketing efforts and drive major interest in McMinnville as a tourism hub and top wine country destination.

Portland Art Museum engaged Avenue to support digital advertising efforts during a pivotal moment in the Museum’s history. Amid an extensive campus renovation that temporarily limited the number of exhibitions on view, Portland Art Museum sought to maintain and grow its audience engagement.