2024
Impact Report
Celebrating Our Eighth Year as a B Corp™ and our Sixth Impact Report!
This year, we made meaningful progress by coming together to strengthen our community, and we're proud to share what we’ve built.
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Certified B Corp
BUSINESS AS A FORCE FOR GOOD
As a Certified B Corp, our Impact Report goes beyond financial metrics to document our comprehensive impact across people, planet, and profit. This annual process promotes transparency, fosters continuous improvement, and celebrates our achievements, ensuring we stay dedicated to making a positive difference for people and the planet.
Thank you for joining us on this journey!
LAND ACKNOWLEDGEMENT
Our Portland, OR-based team at Avenue resides on unceded Indigenous land. The Portland Metro Area is the traditional territory of the Multnomah, Wasco, Cowlitz, Kathlamet, Clackamas, Bands of Chinook, Tualatin, Kalapuya, Molalla, and other tribes who established both permanent settlements and seasonal encampments along the Columbia River. We honor the sacrifices forced upon these Indigenous communities and commit to continued learning and action to uplift them.
Visit native-land.ca to deepen your understanding of the land and the Indigenous tribes who have stewarded it for generations. As a Certified B Corporation® and BIPOC/AAPI-owned business, Avenue is dedicated to advancing racial and gender equity policies. Our equity and freedom are intersectional, and work in these areas leads to a better tomorrow for everyone.
TO OUR COMMUNITY,
What a year! 2024 was all about continuing to lean into what makes Avenue special: the people, the partnerships, and the shared belief that we’re better and stronger when we work together! We poured our energy into building community with heart, intention, and joy.
From expanding the Avenue Foundation to continuing our work with Mercatus and Prosper Portland, and growing our presence in the 1% for the Planet community, every step forward was rooted in connection and collective impact. We’re proud of what we created together and even more excited about what’s ahead!
This report is a celebration of that journey. It’s a reflection on the wins, the lessons, and the moments that reminded us why this work matters. Thank you for being part of it. We can’t wait to keep building with you!
Anna Madill, CEO
Our Impact Journey in 2024
This past year was all about building community, together. We deepened our involvement with the 1% for the Planet community, continued our work with Mercatus and Prosper Portland as their strategic partner and program administrator, and launched the Avenue Foundation—our very own nonprofit and grant program rooted in collective impact.
This report reflects our 2024 journey with transparency and gratitude. Every step forward was made possible by our dedicated team and the incredible community partners who share our belief that business can and should be a force for good. Thank you for building with us!
PURPOSE + STAKEHOLDER GOVERNANCE
Unlike traditional corporate governance that prioritizes profit maximization for shareholders, stakeholder governance ensures that companies consider the interests of all stakeholders—customers, workers, suppliers, communities, the environment, and shareholders—in their decision-making processes. This holistic approach addresses systemic issues and promotes a sustainable, inclusive business model.
This section focuses on Avenue's commitment and impact in Purpose & Stakeholder Governance, demonstrating our dedication to fostering a business environment that values and integrates the well-being of all stakeholders.
AVENUE’S MISSION LOCK
To amplify the impact of purpose-driven companies through conscious digital marketing solutions.
WHY WE EXIST
At Avenue, our mission, purpose, and values are more than just words. We have legally amended our corporate governing documents, including our operating agreement and completed B Corp legal amendment, to require consideration of all stakeholders in our decision-making process.
This Mission Lock ensures that our social and environmental performance remains integral to Avenue’s decisions over time, regardless of company ownership. Our mission informs all our decisions and continues to have a profound impact on our team and clients
AVENUE’S VALUES
BUILD COMMUNITY TOGETHER
Fostering meaningful connections and a sense of shared purpose with our clients, partners, team, and community.
LEAVE IT BETTER THAN YOU FOUND IT
Advocating for the best interests of our clients, partners, team, and community through integrity, honesty, and transparency.
Leaving a lasting impact on our clients, partners, team, and community through continual improvement and positive results.
FEARLESSLY DO WHAT IS RIGHT
ADVISORY BOARD
Avenue’s highest level of corporate oversight is our Non-Fiduciary Advisory Board, composed of five CEOs and executives based in Portland. This board supports and advises our CEO on Avenue’s future growth, development, impact, and leadership, ensuring we remain aligned with our mission and continue to make a positive impact
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![Bald man smiling, wearing a patterned shirt, against a dark green background.]()
Ryan Buchanan
THESIS AGENCY, THE SCRIPT, SINE
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![Woman with long hair smiling in front of a wooden background.]()
Su Embree
THE SCRIPT, SINE, OREGON COMMUNITY FOUNDATION
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![Woman smiling portrait, wearing dark clothing, short haircut.]()
Karin Holsinger
THE STANDARD
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Kerry McClenahan
PUBLITEK
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![Woman in black shirt smiling outdoors]()
Dre Slaman
FARM TO FIT
IMPACT REPORTING
Since 2019, Avenue has produced six formal impact reports, demonstrating our commitment to transparency and accountability.
These reports highlight our ongoing efforts and progress in making a positive impact on our community and the environment.
TRANSPARENCY WITH FINANCE
Avenue is committed to fostering trust and transparency by disclosing all financial information (excluding salary details) to 100% of the staff on a monthly basis.
Additionally, we conduct an intentional education program on shared financials through our monthly State of the Avenue Meetings, ensuring our team is informed and engaged in our financial health and decision-making processes.
VALUES-DRIVEN BANKING
Avenue prioritizes partnerships with values-driven banking institutions.
By banking with a B Corp, we ensure our financial practices align with our commitment to social and environmental responsibility.
JUSTICE, EQUITY, DIVERSITY & INCLUSION
(JEDI)
Taking continuous action on JEDI is the foundation of a safe and equitable workplace that fosters belonging and upholds critical labor and human rights. This section focuses on Avenue’s commitment and impact in Justice, Equity, Diversity & Inclusion, highlighting our efforts to create an inclusive environment that supports and values diversity, promotes equity, and ensures justice for all stakeholders.
AVENUE’S STRATEGIC PARTNERSHIP FUELS GROWTH FOR OVER 2,000 BIPOC BUSINESSES
In 2024, we continued our commitment to supporting BIPOC entrepreneurs in Portland as the official strategic partner and program administrator for Mercatus and the Prosper Portland Digital Marketing Program.
The Prosper Portland Digital Marketing Program helps diverse business owners establish a strong digital marketing foundation through consulting, grant funding, and free workshops. As program administrator since 2020, we've facilitated the distribution of over $400,000 in grant funding to over 215 historically disadvantaged business owners to amplify their businesses' visibility and drive financial success.
Avenue has continued supporting Mercatus as the official strategic partner, enhancing the growth of the Mercatus Directory, which boasts over 2,000 local BIPOC businesses, further enriching the membership experience and amplifying the stories of diverse business owners.
As a Mercatus member for the past seven years, we are deeply honored to deepen our partnership and support the strategic initiatives and membership experience across Mercatus.
Our shared vision for transformative change and empowerment drives us to support Mercatus in digital marketing and strategic planning throughout 2025, championing the narratives of diverse entrepreneurs.
EMPOWERING WOMEN & BIPOC ENTREPRENEURS
Through our partnerships with Prosper Portland, Mercatus, and Xxcelerate, we supported 45 women and BIPOC entrepreneurs by providing business mentorship and marketing consultation, and distributing over $90,000 in grant funds in 2024.
In 2024, we developed the Avenue Foundation’s the Avenues of Impact Mentorship and Marketing Grant Program.
This grant supports purpose-driven, BIPOC-owned small businesses in Oregon making social, environmental, or community impact. Funded by 1% of Avenue Agency’s revenue, it offers a grant between $500–$1,500 and a free one-hour marketing consultation.
Interested in applying or know someone who might be a great fit? Apply here
Deadline to Apply: Friday, May 9, 2025
AVENUE’S DESIGNED TO GIVE MODEL
Since our inception, Avenue has been dedicated to community impact by donating 5% or more of our annual revenue to local nonprofits. This includes financial contributions, in-kind products, and expenses for delivering services to amplify their good work and impact.
Avenue consistently donates 1% or more of our annual gross revenue in cash to support these nonprofits. Through these efforts, we strive to make a meaningful difference in our community, enhancing the positive impact of local organizations.
CHARITY OF CHOICE
Avenue has a robust Charity of Choice program that provides Oregon-based nonprofits with up to $25,000 in pro bono marketing services annually. This initiative also accounts for over 2.5% of employee time, demonstrating our commitment to supporting local causes and amplifying their impact through expert marketing assistance.
This year Avenue dedicated $25,000 in pro bono services to our Charity of Choice partner, The Immigrant Story. Offering SEO support and managing Google Grant Advertising.
VOLUNTEER HOURS CONTRIBUTED BY THE TEAM
In 2024, Avenue team members dedicated 224 hours to pro bono services and individual volunteer work, using company hours to support causes they are passionate about. Our team has supported organizations such as Habitat for Humanity, BBPDX, B Local PDX, We Believe in Portland, SMART Reading and more. This commitment highlights our dedication to making a positive impact in the community by leveraging our time and expertise.
HOURS OF BOARD SERVICE
154
HOURS
Avenue’s CEO and Founder, Anna Madill, serves in various leadership roles, including:
Board Member & Chair — B Local PDX
Board Member & Accelerator Co-Chair — EO
Emeritus Board Member — SMART Reading
Advisory Board Member — SEMPDX
In 2024, Avenue team members contributed a total of 154 hours to board service, demonstrating our commitment to leadership and community engagement.
TEAM MEMBERS INVESTING IN THE COMMUNITY
Avenue team members invested an additional $5,400 in the community through our company-funded Shop Local Stipend. This initiative, part of our commitment to both our team and community, provides a monthly stipend for team members to support local businesses or nonprofits of their choice. This program reinforces our dedication to fostering local economic growth and community well-being.
SCHOLARSHIP FOR INCLUSION IN DIGITAL MARKETING
For our fourth year in a row, Avenue partnered with fellow B Corp, Intuitive Digital, to support students of color through their Inclusion in Digital Marketing Scholarship program. Together, we contributed to a $3,000 scholarship, reinforcing our commitment to promoting diversity and inclusion within the digital marketing industry.
This partnership aims to provide financial assistance and encourage the growth of underrepresented talent in the field.
PARTNERSHIP WITH THE SCRIPT
Avenue partnered with The Script, an organization dedicated to improving racial and cultural diversity at the leadership level in companies. The Script provides pathways to leadership for traditional and non-traditional students of diverse backgrounds and aspiring professionals through their internship program.
This past summer, Avenue hosted an intern from The Script for the sixth year, furthering our commitment to fostering an inclusive environment and empowering the next generation of leaders in the digital marketing field. Through this collaboration, we aim to create meaningful opportunities and support the development of diverse leadership.
AVENUE’S DIVERSITY OVERVIEW
67%
Of our team identifies as Black or African American, Indigenous, Person of Color, Asian American, Pacific Islander, Hispanic, or Latinx
100%
Woman, Immigrant, Black, Indigenous, People of Color (BIPOC), and Asian American and Pacific Islander (AAPI) owned and operated
67%
Of managers identify as being from underrepresented social groups
WORKPLACE CULTURE
A thriving workplace culture is essential for fostering employee well-being, engagement, and productivity. Unlike traditional corporate environments, a strong workplace culture at B Corps emphasizes inclusivity, transparency, and shared values, ensuring that all team members feel valued and supported.
This section focuses on Avenue's commitment and impact in cultivating a positive workplace culture. We prioritize creating an environment where employees can thrive, emphasizing continuous learning, collaboration, and a sense of belonging, all while upholding our core values and mission.
EMPLOYEE ENGAGEMENT & TEAM HEALTH
100%
Retention rate of the team
4.8 out of 5
Annual Gallup Q12 Survey
The Gallup Q12 Survey, based on feedback from over 35 million employees worldwide, is a proven measure of employee engagement and its impact on business sustainability.
4.1 out of 5
Weekly 15Five Survey
15Five measures employee satisfaction and engagement, helping create a highly engaged and high-performing organization by empowering individuals to become their best selves.
AVENUE’S BENEFITS
Unlimited PTO and paid parental leave
100% company paid medical, dental and vision coverage, STD, LTD and life insurance
SIMPLE IRA plan with company match
Professional development opportunities and continued learning
Supportive teammates and a collaborative environment
Team building activities and quarterly retreats
Monthly phone, WiFi, shop local and fitness stipends
Volunteering and community involvement
Paid Holidays and Flex Time, plus a 100% virtual work environment with the pandemic
SABBATICAL OPPORTUNITIES
At Avenue, we value the dedication and hard work of our employees. To show our appreciation, when an employee reaches their 5-year anniversary with the company (and every three years thereafter), they earn the opportunity to take a one-month (or 4-week) paid sabbatical.
This benefit reflects our commitment to supporting our team’s well-being and personal growth.
PTO AND PAID HOLIDAYS
We recognize the importance of rest, recovery, and self-care. In 2024, each employee enjoyed an average of 23 PTO and paid holidays, including Unlimited PTO, Avenue Holiday Weeks, and Paid Holidays provided by Avenue.
139 DAYS
OF TOTAL PTO DAYS TAKEN
23 DAYS
AVERAGE PTO DAYS TAKEN PER EMPLOYEE
AVENUE HOLIDAY WEEKS
In addition to Unlimited PTO, Avenue closes the virtual office for 2 Holiday Weeks each year, in July and December. These dedicated breaks allow our team to take a break and recharge. We believe the benefit is mutual; when team members return, they are stronger, fresher, and ready to tackle new creative challenges for all of our amazing client partners.
Read more from our CEO about The Power of PTO and No Meeting Fridays.
TEAM PROFESSIONAL DEVELOPMENT
This year, the Avenue team attended several key industry events
Avenue is dedicated to investing in the ongoing training and education of our team. This includes monthly anti-racism sessions with Construct the Present, StrengthsFinder training sessions, and one-on-one coaching with an outside consultant for the entire team.
Our managers participate in monthly management training sessions with an external consultant, alongside hosting monthly lunch and learns sessions on various topics, featuring both internal team members and guest speakers.
CULTURE OF GRATITUDE, CONNECTION, & SUPPORT
Our Daily Huddle tradition is the heartbeat of our company. Every Monday through Thursday, we connect as a virtual team for a 10-minute session to update each other on our priorities, seek support for accomplishing tasks and goals, and share shout-outs and appreciations.
This practice fosters a culture of gratitude, connection, and support, ensuring that we stay aligned and motivated as a team.
OUR YEAR IN BOOKS, LEARNING, & REMOTE WORK ADVENTURES
Team Lunch & Learns
Each month the team gathered virtually to share a meal and explore professional development. Some topics we explored this year included finding efficiencies with AI, paid industry insights, public speaking tips and tricks and more.
We love to read and share our recommendations with each other. As part of our team’s professional development, we’ve kicked off a book club where we choose a title that aligns with our goals and facilitate book discussions together as a team.
100 books read by Avenue’s team
16 Places Avenue worked remotely
In 2024, Avenue’s remote work model took us everywhere from Palm Springs to Singapore. Our team worked from across the U.S. and around the world, including Chicago, Seattle, Vancouver, LA, South Korea, Italy, and more!
ENVIRONMENTAL STEWARDSHIP & CIRCULARITY
Environmental stewardship and circularity are integral to B Corps, focusing on minimizing negative impacts and pursuing positive environmental outcomes. This section highlights Avenue's commitment to these principles, showcasing our efforts to implement sustainable practices that reduce waste, promote recycling, and enhance the use of renewable resources.
Through our partnerships and operations, we demonstrate our dedication to environmental stewardship, ensuring that our actions contribute to the preservation of our planet and support the principles of a circular economy.
1% FOR THE PLANET
As we celebrate a year of partnership with 1% for the Planet, we’re proud to continue our commitment to environmental sustainability in 2024 and beyond. By dedicating 1% of our annual sales to environmental initiatives, we continue to actively support efforts to protect and restore our planet. We invite you to learn more about the impactful work of 1% for the Planet and join us in building a more sustainable future.
MILES DRIVEN AND GAS CONSERVED AS A REMOTE COMPANY
600+
Gallons of gas conserved
2,000+
Commuting hours saved
12,000+
Miles saved
Avenue significantly reduced our emissions and contributed to a more sustainable environment by being a remote company with no employee commute.
OFFSETTING OUR CARBON FOOTPRINT
243
Trees planted
In an effort to offset our carbon footprint and contribute to environmental sustainability, Avenue planted trees through One Tree Planted, a 1% for the Planet company, in honor of Avenue’s clients, partners, and friends.
BUSINESS PERFORMANCE & GROWTH
This section showcases our business performance in 2024. Avenue's commitment to sustainable growth is reflected in our strategic initiatives and innovative solutions, which have driven our success while adhering to ethical standards and prioritizing stakeholder interests.
By focusing on long-term value and fostering a culture of continuous improvement, we have achieved significant milestones. This year, we expanded our client base, enhanced our service offerings, and strengthened our partnerships, all while maintaining our dedication to social and environmental impact.
CELEBRATING MILESTONES AND IMPACT
8 years
Avenue celebrated 8 years in business
7+ years
100%
of Avenue’s jobs (all full-time) are paid with a living wage
Avenue proudly celebrated eight years in business, with over seven years of impact as a Certified B Corporation®. We are committed to ensuring the well-being of our team, with 100% of Avenue’s full-time jobs paid with a living wage. These milestones reflect our dedication to creating a positive and sustainable impact on our community and employees.
CLIENT PARTNERSHIPS
We pride ourselves on our relationships with our client partners. We focus on collaborating with value-driven organizations, ensuring our partnerships are rooted in shared values and a commitment to making a positive impact.
80%
Of Avenue’s client roster are diverse and purpose-driven clients
34
Clients served in 2024
52%
Of clients are ongoing, long-term partners of Avenue, building around our recurring model
LOOKING AHEAD
As we look ahead to 2025, we’re energized and aware of the possibilities AI brings and deeply committed to using it responsibly. Guided by our AI Manifesto, we’re embracing AI tools that help us work smarter, while not replacing human creativity. We believe technology should support equity, transparency, and the communities we serve, and we’re excited to keep exploring how AI can drive more strategic, values-aligned results for our clients.
We're also thrilled to be launching the first application cycle of the Avenue Foundation’s Avenues of Impact Grant and Mentorship program, an initiative designed to uplift BIPOC-led nonprofits and entrepreneurs through funding, support, and guidance.
And as we grow outward, we’re continuing to grow inward too, expanding our volunteer time off program and creating more intentional ways for our team to give back and stay connected to the communities we care about.
We can’t wait to see where this next chapter takes us, and we’re so glad to have you along for the ride!
Past Reports